Fariha Tazin is a dedicated academic professional with over 12 years of teaching experience in the field of Business Studies. She is currently serving as an Assistant Professor in the Department of Business Studies at the State University of Bangladesh. Prior to this, she contributed to academia as an Assistant Professor at The Millennium University and began her teaching career as a Lecturer at Hamdard University Bangladesh. Throughout her career, she has been actively engaged in mentoring students, fostering their intellectual growth, and imparting practical business knowledge. Fariha Tazin completed both her Bachelor of Business Administration (BBA) and Master of Business Administration (MBA) from the Faculty of Business Studies (FBS), University of Dhaka, with a specialization in Marketing. Her strong academic background, combined with her extensive teaching experience, has equipped her with the expertise to deliver high-quality education and research in the field of marketing and business studies. As an educator, her primary goal is to create an engaging and interactive learning environment where students can develop critical thinking and analytical skills. She believes in adopting innovative teaching methodologies that not only enhance theoretical knowledge but also bridge the gap between academia and industry practices. Her commitment to student development extends beyond the classroom, as she actively guides students in research and real-world business applications. Her research interests are diverse and include Marketing Strategy, Digital Marketing, Sustainable Business Practices, Consumer Behavior, Green Purchase Behavior, and Service Branding. She has a keen interest in exploring how businesses can integrate sustainability into their marketing strategies and how consumer behavior is influenced by digital advancements and green marketing initiatives. Through her research, she aims to contribute to the evolving field of marketing by addressing contemporary challenges and proposing innovative solutions that can benefit both academia and industry. Fariha Tazin remains passionate about lifelong learning and continuous professional development. She actively participates in academic conferences, workshops, and seminars to stay updated with the latest trends in marketing and business education. Her dedication to research and teaching makes her a valuable asset to the academic community, inspiring students and colleagues alike with her knowledge and commitment to excellence. With her strong academic foundation, extensive teaching experience, and research-driven approach, Fariha Tazin continues to shape the future of business education, preparing students to excel in the competitive world of marketing and business.